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The company???s motto was ???Get Big Fast???. The Amazon isn???t just the largest river in the world: it???s larger than the next seven largest rivers combined. Bezos preferred the name Relentless.com, but friends persuaded him that it sounded sinister. (Type Relentless into an address bar and you still get directed to Amazon.) He also considered Bookmall.com (but he knew that soon enough he wouldn???t only be selling books) and Cadabra.com (sounded too much like ???cadaver???). Naturally he couldn???t set up the business in New York ??? too many potential customers lived there, and he didn???t want to charge them all sales tax ??? but somewhere isolated would make it difficult to hire engineers. The compromise was Seattle: at least Microsoft was nearby. Washington is also one of the few American states that doesn???t charge any personal income tax. (In 2010, Bezos donated $100,000 to a campaign that successfully defeated Initiative 1098, supported by Bill Gates, which would have started taxing those who earn more than $200,000 a year.) Bezos took a four-day bookselling course through the American Booksellers Association. He used his savings and took out loans to hire a small staff, and his parents put up money from their retirement fund. They didn???t know anything about the internet, but they trusted him.